PRESS RELEASE

Today, the independent music festival and event organization, LEVITATION, announces a new partnership with Greenway Records. For over a decade, LEVITATION (formerly known as Austin Psych Fest) has been a prominent voice fostering creativity and community with its events and releases around the globe.

The organization’s label branch, The Reverberation Appreciation Society announces that Harry Portnof is officially joining the LEVITATION team as the new label head, co-managing with LEVITATION and RAS founder Rob Fitzpatrick. Portnof is the founder of Greenway Records, a DIY label, based and operated in Brooklyn, New York. There, he has cultivated a wellspring of excitement around a new era of garage/psychedelic-leaning artists like Acid Dad, Frankie and the Witch Fingers, Levitation Room, LA Witch, Stonefield, and more. His signature trait is the label’s boundary-pushing, aesthetically compelling, limited-run vinyl pressings.

Portnof looks forward to bringing that same passion and enthusiasm to The Reverberation Appreciation Society, which is preparing an exciting release schedule after a brief hiatus. So far, in 2020 the revamped label has released new records from Holy Wave and Ringo Deathstarr, which will be followed by the upcoming full-length album from Frankie and the Witch Fingers, co-released by LEVITATION’s label RAS & Greenway Records.

“Harry’s passion for music and vinyl records, along with his creativity and attention to detail make him an ideal partner to bring into the LEVITATION family. Having a label manager with the skill set and energy that Harry brings to the table means that the horizon is wide open for the label. Plans that have been put by the wayside for many years are now on the front burner, and with Harry at the wheel, the sky’s the limit.” – Rob Fitzpatrick

MORE ABOUT LEVITATION

LEVITATION was founded in 2008 by Christian Bland and Alex Maas of The Black Angels, Oswald James, and Rob Fitzpatrick, who has headed up booking and creative direction for all things Levitation, and the record label, for over a decade. In 2017, long-time collaborator Johnny Sarkis joined the partnership, bringing decades of event experience into the fold. In addition to the flagship event in Austin, the group has curated LEVITATION events in France, Chicago, and Vancouver, along with ongoing events in Austin and special events in Europe and Latin America, plus a huge, diverse annual LEVITATION showcase at SXSW. LEVITATION FRANCE will celebrate its’ 8th year on Oct 9 & 10 2020, in Angers, FR  – the largest event of its kind in Europe. Since 2010, The Reverberation Appreciation Society record label has released records by key bands in the psych and garage rock scene like Night Beats, Holy Wave, Ringo Deathstarr, and many more – with new releases on the horizon.